Michael Mawn

I build the systems a growing business needs before it's ready to hire someone to run them.

Fractional engagements from one day a week, or a single scoped project.

Financial Reporting Cash Forecasting Operating Cadence KPI Dashboards CRM and Pipeline Denver, Colorado / Remote
The situation

Growth has outrun the spreadsheets.

A full-time operations hire is a six-figure bet on work that might only need one or two days a week. What you usually need is someone who has run these functions before, who does the work rather than advising on it, and who builds the systems that take it off your desk permanently.

Spreadsheets  / stale, and nobody knows it
Bank statements  / downloaded monthly
Stripe  / fees never reconciled
Payroll  / separate system
Invoices  / needs to be reconciled to the bank
Inbox  / searching for past client threads
↓

Built, automated, and visible to everyone

  • Accounting software with clean books, reconciled monthly.
  • CRM that tracks every contact, deal, and conversation in one place. Automated, not manual.
  • KPI dashboards with a live, clear view of your metrics.
  • An operating cadence your team actually uses.
Services

What I take off your plate

Three functions, engaged together or separately depending on where the pressure is.

Finance

  • Monthly financial reporting packReconciled books, with a P&L, budget-versus-actual, and cash view you can decide from.
  • Budget and cash forecastingBuild the annual budget and a rolling cash forecast, then run the variance review each month.
  • Pricing and unit economicsModel what each customer or job actually costs and earns, then rebuild pricing on it.
  • Investor and board reportingThe monthly update, the data room, and the package a raise or lender conversation needs.
Gross margin by service lineTTM
Maintenance42.0%
Install projects13.0%
Inspections-4.8%

Operations

  • Workflow automationSoftware and AI that automate the routine work, with a human in the loop where judgment matters.
  • Weekly operating cadenceInstall the meeting rhythm and accountability structure, then run it until your team can.
  • KPI reporting and dashboardsDefine the metrics that matter and build the reporting your team decides from.
  • Process documentation and SOPsDocument the repeated workflows so delivery does not depend on whoever happens to know it.
Needs attentionThis week
Cherry Creek locationAt risk
Rebooking rate 38% against a 65% target, down three weeks running
14 memberships lapsedAt risk
$4,200 of monthly recurring, no cancellation outreach sent
No-show rate 19%Off target
Roughly 22 open slots a week, against a 10% target
$31,600 in prepaid packagesExpiring
Balances run out within 60 days, no reminders scheduled

GTM and Growth

  • CRM architectureBuild the CRM with the stages, fields, and routing that make pipeline forecastable.
  • ICP definition and sales enablementDefine who you sell to best, then build the scripts, objection handling, and materials your team sells with.
  • Founder-led sales handoffDocument your sales motion and train the first rep to run it without you.
Pipeline by stageWeighted
Qualified  14$310k
Quoted  9$186k
Verbal  4$92k
How it works

Diagnose first, then implement the fix.

  1. 1
    Diagnostic
    Two weeks Fixed fee Action plan summary

    Interviews with you and your team, plus a review of your numbers and the systems you're running on. You get a written breakdown of what's broken, what it's costing you, and what to fix first. Then you decide whether I implement it or you run with it yourself.

  2. 2
    Build
    Scoped to the work Scoped fee Systems built

    Your top priorities from the plan are built. What we scoped gets implemented, running, and in your team's hands.

  3. 3
    Handoff or continue
    Ongoing Retainer Fractional COO or CFO

    Documentation and training for a smooth handoff. Or I stay on as your fractional COO or CFO, owning the numbers and the systems as you grow.

Fit

Who this works for

Sound familiar?

  • ✓Operations are growing, but not enough to justify a full-time hire yet.
  • ✓You're still personally running sales, the books, or both.
  • ✓Books are messy, and financial reports arrive late or not at all.
  • ✓Too much of the week goes to copying data between systems.
  • ✓Key processes live in someone's head rather than in writing.
  • ✓You're ready to hand off real responsibility so you can focus on the business.
The industry matters less than the shape of the problem. Smaller companies usually start with one scoped project rather than an ongoing engagement.
Background

Two companies, eight years, every function.

I've been in the founder's seat. I know what's riding on it, and I'll treat your business with the same urgency I gave my own.

  • FinanceOwned the full P&L, budget, and pricing at two companies, plus the monthly reporting leadership ran on.
  • OperationsRan operations across five states, led a five-person cross-functional team, and stood up a new state in twelve weeks with multi-state employment compliance in place.
  • GTMClosed over $150,000 personally with no brand behind me, and built the CRM, dashboards, and sales enablement both companies ran on.
  • FundraisingRan a raise end to end, including the investor data room and the monthly investor reporting.
  • EducationFinance, Montana State University.
  • Outside workCurrent member of the U.S. Snowboard Team, after five years on the Freeride World Tour and securing the United States its first-ever medal at the FIS Freeride World Championships.
Contact

Let's chat.

Shoot me a message about the messiest problem you're dealing with right now. We'll tackle it together.

Email

michael.mawn1415@gmail.com
Currently taking new engagements Denver, Colorado
Remote and on-site